SV 68                                                                         
      Originally intended for fighter pilots, Boyd´s key concept
           (applied in industry) was that of the decision cycle or OODA loop
      In 2007, Robert Greene insisted that it was "deeply relevant to any kind of competitive
      environment: business, politics, sports, even the struggle of organisms to survive"
   O - Observation: the collection of data by means of the senses
   O - Orientation: the analysis and synthesis of data to form one´s current mental perspective
   D - Decision: the determination of a course of action based on one´s current mental perspective
   A - Action: the physical playing-out of decisions
           On occasions a planned action may get cancelled in order to satisfy changes.
                Being a decision cycle, it is hence known as the OODA loop.
observe     -     orient     -     decide     -     act
           Observation and Orientation may be likened to reconnaissance,            Decision is the same as "taking a view"       
                Similar to the Shewart PDCA cycle